More revenue. Fewer clients. Less chaos.
Stop running an agency that owns you.
$20K+ more profit a month. No extra clients. No burnout.
I help agency owners rebuild from the inside out - fixing pricing, tightening margins, installing AI tools that actually save time, and creating the kind of offer stack that attracts better clients and higher retainers. This is scaling done right.
Limited Places Available. Immediate Access Provided.
If you're still stuck in client work, undercharging, or building someone else’s dream - this is the program that will finally turn your agency into a real, scalable business that works for YOU and not the other way around. And if you’ve been spinning your wheels trying to get traction? This is the structure, strategy, and support you’ve been missing.
I went from being a solo freelancer to running a multi‑7‑figure agency…but I burned out. I’d grown fast without the right mindset or profit-first systems. Eventually, I hit a wall and realised my life had to come first.
So, in 2024, I flipped my agency upside down-rebuilding from scratch. I stripped out exhaustion and chaos, then inserted smart systems, automation, and an abundance mindset.
I build the upside-down agency (UDA) scale program to share the EXACT frameworks I used to rebuild a PROFITABLE 7 figure agency.
Want to ask questions? Jump on a free 30 minute strategy session to get the clarity you need for your business!
Want to know more?
Client Success Stories
Meet Your Coach
I'm a marketing strategist and project manager (with degrees in media and behavioural science) with over 20 years of experience across both enterprise and agency worlds. I've built multiple 7-figure agencies from the ground up and have worked with businesses of all sizes, from big corporates to scrappy startups.
In 2022, after running a large team and hitting $250K months, I completely burnt out. I realised I’d built a business that looked impressive on paper but left me drained and disconnected from the life I actually wanted, especially time with my kids.
So, I rebuilt everything. I stripped my agency back, redesigned it around profit, simplicity, and lifestyle and now I help other agency owners do the same. Because scaling doesn’t have to mean sacrificing everything else.
Liza Simpson & The Upside Down Agency (a subsidiary of Numinous Co Pty Ltd) cannot and does not give any guarantees on results or earnings with our information, courses, programs. masterminds, coaching, plans, tools, or strategies.
This site is not a part of the Facebook website, Facebook Inc. Additionally, This site is NOT endorsed by Meta, Facebook or Instagram in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
You recognize and agree that nobody and nothing part of the Liza Simpson or The Upside Down Agency brand has made any implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future results or earnings, or that you will earn any money, with respect to your purchase Liza Simpson or The Upside Down Agency programs, courses, trainings, masterclasses, master courses, or coaching, and that we have not authorized any such implication, promise, or representation by others. There are no guarantees of results or future earnings.
Privacy Policy | Terms of Service