The $10K Retainer System
We went from charging $500 to $30K Retainers in our Agency
Get Instant Access – $87 $44
Most Agencies Are Guessing Their Prices
You price a proposal and immediately think “did I undercharge?”
You lose deals because your pricing feels awkwark
You charge $2K when you know the value is $8K
There is no money at the end of the month to pay you let alone make a profit
Every proposal feels like a gamble
The problem isn’t your skill.
It’s that nobody teaches agencies how pricing actually works.
If you are about to pitch a new client:
This course will help you walk into that conversation knowing exactly what to say, how to price, and how to hold your ground - without overexplaining or discounting.
You’ll learn to position your offer as the obvious solution, not just another option.
If you are about to send another month’s low retainer invoice:
Imagine sending your next invoice.... except it’s triple the price, to a client who thanks you for it.
That’s what this course will teach you to create.
The Confident Pricing Method
Most agencies are taught to price their work using one of three methods:
Hourly rates
Competitor pricing
Guessing what the client will accept
And all three create the same problem.
You end up asking yourself:
“Did I undercharge?” and "Why do I have no money left?"
The Retainer Pricing Method
Client Value – First, you estimate the value of the outcome for the client. If your work could help a company generate an additional $50,000 in revenue, then a $5,000 retainer suddenly makes complete sense. This shifts pricing away from hours worked and toward impact created.
Work Scope – Next, you define the actual activities required to achieve that outcome. Not vague services. But clearly structured work tied to results.
This prevents scope creep and makes pricing easier to justify.
Profit Margin – Finally, you apply a margin that makes the work profitable. Many agencies accidentally run at 20–30% margins, which leads to stress and burnout. Confident agencies price for 60–70% margins, giving them room to grow, hire, and scale.
Most agencies charge for managing marketing.
The best agencies charge for driving growth.
WHATS INSIDE THE $10K RETAINER SYSTEM
Learn the simple system that shows you exactly what your agency should charge and how to confidently present that price to clients.
WHAT YOU GET
The simple pricing formula agencies use to confidently charge $3K–$10K+ retainers without second-guessing their prices.
How to calculate the exact price you should charge any client so proposals stop feeling like a gamble.
Why most agencies accidentally undercharge by 30–70% and the small shift that fixes it.
The 3 variables that determine every profitable retainer and how to apply them in minutes.
How to turn small projects into predictable retainers instead of one-off work.
How to confidently present your pricing in proposals and sales calls without sounding pushy.
What high-performing agencies do differently when pricing their services and why it allows them to charge significantly more.
The top agency 20 offers you can pitch tomorrow!
YOURS TODAY
$87 $44
Meet Your Coach
I’m a marketing strategist and project manager with over 20 years of experience across both corporate and agency worlds, with degrees in Media and Behavioural Science.
Over the years I’ve led multi-million-dollar global marketing projects, built and scaled multiple 7-figure agencies, and worked with businesses of every size, from large corporates to fast-growing startups.
Across those agencies I’ve structured and sold retainers ranging from $4,000 to $30,000+ per month, which is where the pricing framework inside this training comes from.
It isn’t theory.
It’s the exact approach I’ve used to confidently price high-value engagements and build agencies that are both profitable and sustainable.
In 2023, after running a large team and hitting $250K months, I completely burned out.
On paper the business looked successful.
But behind the scenes I had built something that left me exhausted and disconnected from the life I actually wanted, especially time with my kids.
So I rebuilt everything.
I simplified my agency, redesigned it around profit, clarity, and lifestyle, and created a model that allowed me to keep high-value clients without the chaos.
Now I help other agency owners do the same.
Because scaling your agency shouldn’t require sacrificing your life to make it work.
Liza Simpson & The Upside Down Agency (a subsidiary of Numinous Co Pty Ltd) cannot and does not give any guarantees on results or earnings with our information, courses, programs. masterminds, coaching, plans, tools, or strategies.
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